#1 Analytics Platform for Brand Marketers

Software & data to plan, measure, and optimize brand marketing


Brand Campaign Measurement

Leverage industry-leading predictive analytics, with the largest consumer data available, to measure cross-channel brand campaigns.

Brand Lift, reimagined

Brand Lift KPIs like you’ve never seen them before – Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale.

Learn More

Targeting Verification, finally

No more wondering if your campaign hit your custom behavioral targets – see the actual delivery stats by publisher or audience.

Learn More

Instant Insights

Get immediate consumer input on any marketing question, with answers from real people, in an automated insights workflow.

Track, measure, test

The Upwave platform allows for brand tracking, measuring consumer sentiment, testing creative…and more. Endless insights applications for marketers.

Learn More

Data at your fingertips

Using the largest consumer dataset available, get real-time results on a modern dashboard.

Learn More

Recent Articles

Ad MeasurementBrandLift
October 30, 2020

Can Cause Marketing Be Measured? What the “Love Has No Labels” Campaign Reveals about Advocacy in Advertising

Advertising can drive sales, persuade customers to try new products, and strengthen brand loyalty. But when we shift from consumer marketing to cause marketing, does that same impact carry over?…
ad effectivenessAd MeasurementCOVID-19
October 23, 2020

Spread the Word, Not the Virus: Measuring the Effectiveness of a Public Health Campaign with Gumgum and the AdCouncil

Did you remember your mask? Are you staying at least six feet away from the people around you? Did you really wash your hands for two rounds of “Happy Birthday”?…
ad effectivenessAd Measurement
October 18, 2020

A Family Affair: The Reality of Household Device Sharing

Measurement of advertising outcomes relies upon data that tells us who saw an ad. But how can we know for sure who saw an ad if they’re using the same…

Make your brand marketing more impactful

See how our software & data can make every brand dollar count, now more than ever.